To do that, I need to know your goal and your current situation. I need an overview of your existing resources. That means your website, your activities on Facebook, your advertising activities online and offline.
Then we can set a goal. Only when we have specified a goal can we determine what measures are necessary and how we implement these measures.
Advertising always costs money. But successful advertising brings in more money than it costs. Therefore the results must be measurable. This is much easier to achieve with online advertising than with offline advertising. Nevertheless, we should consider both.